Empathy Map
Patient User Persona
Practitioner User Persona
User Journey Map
User Flow
Desktop View
Registration Form Hi-Fi Prototype
Practitioner Onboarding Hi-Fi Prototype
White Label (NHS) Version
Salient Bio • Employers Project
Registration Form Redesign and Practitioner Onboarding Creation
Salient Bio is a UK-based, award-winning biotechnology company specialising in advanced microbiome diagnostics and comprehensive pathology services. Operating in London, they offer end-to-end solutions encompassing sample collection, analysis and bespoke digital reporting for healthcare providers, research institutions, and wellness organisations.
Project Overview
As part of the design team, I led the UX research for redesigning the patient registration flow and developing the practitioner onboarding experience from scratch. I conducted remote and in-person interviews and usability testing, created user personas and journey map, and facilitated ideation workshops. Moreover, I collaborated on refining the user flow and producing mid- and high-fidelity prototypes, ensuring a responsive design optimised for both mobile and desktop, and delivering a clear, efficient experience aligned with Salient Bio’s needs.
My Role
47%
time reduction in registration completion
Statistic
13%
increase in optional fields completion
60%
increase in customer satisfaction
Design Toolkit
Problem Statement
“I am a patient who needs to register and submit my test samples, but I find the current online registration form tedious and confusing. When I’m unwell or in a hurry, filling out a long, unclear for makes me anxious and unsure of the relevance of my personal data.
I need a simple, trustworthy, and straightforward form that helps me complete my registration quickly and confidently and gives me reassurance throughout the testing process.”
Empathy Map
User Personas
Patient 1
Patient 2
Practitioner
User Journey Map
User Interviews
Remote and in-person user interviews and usability tests with four participants of different user groups
Female, 20 y.o.
International student
Tech level: High
English level: Fluent
Male, 27 y.o.
Manager
Tech level: High
English level: Fluent
Male, 62 y.o.
Retired
Tech level: Middle
English level: Native
Female, 64 y.o.
Retired
Tech level: Middle
English level: Native
Usability Testing
Round 1 Findings
Average completion time: 1,184 seconds
Choice of language surfaced as one of the key pain points in Salient Bio’s registration form
Users found the question wording and lack of instructions unclear and confusing which led to longer completion times and cognitive fatigue
Research Informed Design Goals
Complete System User Flow
Yellow Flow – Patient Registration
Blue Flow – Practitioner Onboarding
Pink Flow – Salient Bio Staff Processes
Click here to view the full version
Ensuring Accessible Questions
Usability Testing
Round 2 Findings
Previous completion time: 1,184 seconds
New completion time: 625 seconds
Reduced registration completion time by 47%
Language clarity and navigation metrics improved considerably due to NHS plain language and logical question grouping
A/B Test
Example of a predictive input box component
Slider Variant
Radio Buttons Variant
Grouped similar questions into colour coded types (yellow vs blue): participants analysed three variants of answer inputs per question type
Key Opportunities for Hi-Fi Refinement
High-Fidelity Prototype
Watch the full version here
a) Patient Registration Form • Click here to view the full version
b) Patient Post-Submission Experience • Click here to view the full version
c) Practitioner Flow • Click here to view the full version
d) Desktop View • Click here to view the full version
e) White Label • Click here to view the full version
UX Content, Style Guide & Component Library
UX Content • Click here to view the full file
The NHS content guide informed the redesign of form questions, emphasising three points:
Question Order
Grouped Qs by theme start with the mandatory and important ones first
Word Choice
Changed words follow the A to Z of NHS health writing
Clarity
Rephrased Qs in simpler terms were tested in Hemingway Editor, achieving a readability level of Grade 2
