Salient Bio

Registration Form Redesign and Practitioner Onboarding Creation

Project Overview

Salient Bio is a UK-based, award-winning biotechnology company specialising in advanced microbiome diagnostics and comprehensive pathology services. Operating in London, they offer end-to-end solutions encompassing sample collection, analysis and bespoke digital reporting for healthcare providers, research institutions, and wellness organisations.

As part of the design team, I led the UX research for redesigning the patient kit registration flow and developing the practitioner onboarding experience from scratch. I conducted remote and in-person interviews and usability testing, created user personas and journey map, and facilitated ideation workshops. Moreover, I collaborated on refining the user flow and producing mid- and high-fidelity prototypes, ensuring a responsive design optimised for both mobile and desktop, and delivering a clear, efficient experience aligned with Salient Bio’s needs.

My Role

15%

time reduction in registration completion

Statistic

20%

increase in customer satisfaction

13%

increase in optional fields completion

Design Toolkit

Problem Statement

I am a patient who needs to register and submit my test samples, but I find the current online registration form tedious and confusing. When I’m unwell or in a hurry, filling out a long, unclear for makes me anxious and unsure of the relevance of my personal data.

I need a simple, trustworthy, and straightforward form that helps me complete my registration quickly and confidently and gives me reassurance throughout the testing process.

Empathy Map

To gain a deeper understanding of user needs and behaviours, I conducted both remote and in-person user interviews and usability tests with four participants of different age groups, genders, tech literacy levels, and professional backgrounds. My goal was to uncover the main pain points of the current registration form and identify what users value, notice, and struggle with while completing it.